DESIGN RESEARCH | USER EXPERIENCE | STRATEGIC FORESIGHT
About
Hi! I'm Patricia, it’s nice to meet you! I'm a graduate of the Strategic Foresight and Innovation Masters program at OCAD University, and Bachelor of Science from the University of Guelph.
With experience in several multi-disciplinary teams, ranging from STEM Education, Mechanical Engineering, Pharmacy, Healthcare, eSports, Television Production, Finance to Experiential Marketing, I resonate with the concept of collaborative design and shaping meaningful solutions for communities, businesses and end-users.
Although the front end of design can sometimes be fuzzy, I enjoy discovering and using design frameworks to untangle threads of possibility.
PROJECTS
Research: Women in STEM and Gaming
Research: Women in STEM and Gaming
Research: Women in STEM and Gaming
Developed Major Research Project aimed at understanding the experiences and barriers of women involved in STEM (Science, Technology, Engineering, Math) fields and recreational digital gaming.
Design Thinking: Workshops
Research: Women in STEM and Gaming
Research: Women in STEM and Gaming
Facilitated design thinking workshops with various teams, in order to work through the different aspects of their business. Goals included developing clear models and systems around customers, value propositions, key partners, strategic goals and more.
STRATEGY: REAL EMPANADA CO
Research: Women in STEM and Gaming
user experience: red bull & the source
Team project aimed at supporting local business with processes, leadership and future development goals. Created empathy maps, personas, business model canvas, and frameworks dedicated to supporting business owner to pivot, grow and expand their organization.
user experience: red bull & the source
user experience: red bull & the source
user experience: red bull & the source
Coordinated large-scale national programs for The Source Mystery Shop Program, and Red Bull Perfect Score Audit Program. Evaluated trends between stores, districts and regions in terms of customer service delivery and experience.
research: MANUFACTURING strategies
user experience: red bull & the source
research: MANUFACTURING strategies
Co-researched "Coolant strategy influence on tool life and surface roughness when machining ADI" in the International Journal of Advanced Manufacturing Technology.
education: Youth in stem
user experience: red bull & the source
research: MANUFACTURING strategies
Engaged over 2000 youth ages 6 to 14 to pursue interests in STEM through workshops, camps, club sessions and community events, with focus on All-Girls outreach.